The Sandakan Borneo Bird Club in collaboration with Brunei Tourism and Sabah Tourism Board specially organizes this event for Birders and nature Photographers primarily, with an offshoot of promoting Borneo Island as one of the premier nature tourism destination in Asia. This inaugural race will expand over the years including Sarawak and Kalimantan of Indonesia.
A Registered Club under Registrars of Society (ROS) of Malaysia, it aims to create the culture of appreciation to Birds of Borneo, to develop initiatives supporting the bird species conservation and encourage birdwatching travel.Website: http://www.borneobirdclub.org.my/
Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism's primary responsibility is the marketing and promotion of tourism for the State.Website: http://www.sabahtourism.com/
Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994. Among it;s objectives are to create awareness among the trade, media and public of the diversity of Sarawak in terms of tourism products, both on a regional and international basis.Website: http://www.sarawaktourism.com/
Brunei Tourism is in charge of tourism development, marketing and promotion, as well as licensing of tour companies. The division has been actively engaged in the promotion of tourism to Brunei since the mid 1990s, standing its four pillars: culture, heritage, nature, and contemporary Asia.Website: http://www.bruneitourism.travel/
Swarovski Optik is a division of the Swarovski group of companies, manufacturing high-quality optical instruments. Its headquarters are in Absam, Tyrol, Austria. Specialises in the development and manufacturing of long-range optical instruments in the premium segment of the market, including binoculars, telescopes (spotting scopes), rifle scopes, range finders and night sight devices.